This spot showed a guy and a girl (each on a different version of the commercial) wander on a fully white background, interacting with the different characters that form the word "LIGHT"
Since the letters were to be computer generated, they had to be composited with the filmed elements. Happy Punk Panda turned their heads to Do Studio as they needed a solution for their camera tracking and match moving needs.
We were called late into production, so we had to improvise everything right on the day of principal photography.
During one week, DO Studio was in charge of matchmove every single shot of both 15 sec commercials. We also painted out all the "unwanted" elements, generated all the letters, put them in place in every shot inside Maya.
Since our client (Happy Punk Panda) had decided the to shot the commercial in front of a white background, keying that was something completely different to keying out a green screen. This means we couldn't use your standard "Keylight" or anything like that, so we helped our client by providing them the guidelines on how to do the chroma keying.
Compositing, post, editing and audio were done by the other companies involved in the project (see credits below).
CREDITS:
Client: Pepsi Co.
Agency: APEX BBDO
Directed by: Johnatan DELGADO / Cine Maya Digital
Produced by: Cine Maya Digital
Postproduction: Happy Punk Panda
Matchmoving, digital props, and technical support: Do Studio
Screencaps courtesy of: APEX BBDO
Photos provided by: Sonly LIN
/ Happy Punk Panda
